We are all playing the good old game of tug-o-war amongst ourselves. Do we:

(A) Progress in society through the expansion of technology

(B) Dump the technological advancements for our commute culture or

(C) Make them co-exist?

The question there is whether they can co-exist. Experts say there is a fine line between immersing ourselves into technology and continuing to live in a healthy culture. Society is submerging into the technological-ridden culture and adopt a mechanic framework where everything will be based online with no sole purpose of physical contact. But is that what we want?

Read more on what the future of social media is like.

Culture is defined as: “the ideas, customs and social behaviour of particular people or society come together as a way of living”, so yes, it is possible to have a social media culture. We can indulge ourselves into newfound culture that is based solely on virtual interactions. But what defines a HEALTHY culture?

Many will argue its variability in relation to a context. However, social psychologists have instigated that the ‘healthy culture’ for society can be enhanced by the physical interactions with others in the community. This accentuates attachment, which is the fundamental stems of primal instincts. Fullilove claims that with the lack of use, our neural network may begin to corrode as we lose the ability to apply the different modes of communication. Once it goes, we will never be able to retrieve it again.

So how does social media destroy our ‘healthy culture’:

1. Falsification:

Steven Strogatz, from Cornell University claims that social media websites can make it difficult for us to distinguish between our real friends and the relationships that are subdued online. Whether it is a casual relationship or a professional one, our psychological mindset cannot clearly identify one from another as the frames between each role has been weaken and blurred by the Internet. Forging a relationship online can end up haywire.

How do you know the recipient is really the person they say they are?

Their messages that come across to you may be interpreted completely differently to their intention. There’s so much noise online that mistakes are bound to be made – purposive or not. For all you know, it could be a hacker in disguise.


2. Procrastination:

I can bet that you have Facebook or some other form of social media up on another tab right now. The total amount of time spent on social media is averaged to about 2 hours a day. According to eMarkter.com, the 2014 average times spent on each social media platform in minutes, are plotted on the table below:

Time on social media

This is a startling amount when you think about 547.5 hours a year on social networking – this 22 whole days wasted in re-reading the recycled posts that your friends may have posted throughout the day or something not even interesting to you but you thought you might as well read it since you want to delay your major task. Your empty promises: ‘Oh, I’ll do it after this…’ is just another way of feeding yourself with unfulfilling lies, resulting in unproductive consequences.

3. Cyber-bullying:

This is a serious case and should be something that is addressed by the government in immediacy and or urgency. Read our blog about cyber-bullying here.


4. Privacy:

Finally privacy.

What does it mean anymore? It’s like selling your soul away once you’ve agreed to creating a social profile. The database collects every movement that you take, follows your wherever you go. Are we really the generation to fear anymore? It is so easy for hackers to bypass the filters and grab all your personal information and exploit it to the public. There could be multiple versions of yourself floating around the Internet without your knowledge. Is this the reality that you want?


We need to all wake up to realise who we’ve become, who we want to be, and who we will strive to be. Until that is decided, can we attempt to balance  our communicative practices. Whatever path we consent to follow, will never be certain, but as long as start making the right choices right now – the rest will follow.